Bing Webmaster Tools

Bing powers more search than its own website: its results also feed other search engines and assistants. Add it next to Search Console for a fuller view of your search traffic.

What you get

Metric	Meaning	Period value
Clicks	Clicks from Bing search results	Sum of the days
Impressions	How often your site appeared in results	Sum of the days
Indexed pages	Pages Bing has in its index	Latest observation

Days are counted in UTC. Bing only keeps a limited history of its own, so the first import may cover less than your history window.

Before you start

You need a site verified in Bing Webmaster Tools. If you already use Search Console, Bing can import your sites from it in a few clicks.

Step 1: Get your API key

Sign in to Bing Webmaster Tools.
Open Settings (the gear icon) and choose API access.
Select API Key, generate a key if you don’t have one, and copy it.

Step 2: Connect it in Metribay

Select Add source and choose Bing Webmaster Tools.
Open Use your own credentials and paste your key into Api Key.
Choose the site from the list.
Pick a project and select Connect and start import.

Enter the site by hand

Open Enter a resource manually and type the Site URL exactly as it appears in Bing Webmaster Tools, like https://www.example.com/.

If collection fails

The site isn’t listed. It’s not verified in the Bing account the key belongs to. Check the account, then select Refresh resources.

“Needs attention” after it worked. The key may have been regenerated in Bing. Copy the new one and update the saved account.